An exploratory study on perceived impact of esat and EBC news framing influence on Addis Ababa residents
| dc.contributor.advisor | Yohannes Shiferaw | |
| dc.contributor.author | Tsegalem Dagne | |
| dc.date.accessioned | 2026-03-10T09:14:40Z | |
| dc.date.available | 2026-03-10T09:14:40Z | |
| dc.date.issued | 2024-08-10 | |
| dc.description.abstract | The goal of this study is to pinpoint the influence of framing techniques of ESAT and EBC on the perception of Addis Ababa residents. The study attempts to explore the relationship between news framing techniques of the two media and the resulting public perception, it also identify news framing techniques on public perception among the audience of the two media houses, and factors influencing the framing techniques. In order to achieve the specific purpose both qualitative and quantitative research approaches were used. To collect the essential data and information survey questionnaire and in-depth interviews were used. A questionnaire was used as scientific tool to collect data from 135 randomly selected respondents of 9 weredas among many weredas of Addis Ababa. And in –depth interview was also used to gather information from 5 purposively selected news room personnel of the two news organization. Selection of respondents was based on whether they consume news from ESAT and EBC.” Therefore 135 respondents were selected accordingly. The findings indicate that every respondent responded that news framing have influence on public perception and the difference is the degree. A lot of respondents stated that demographic characteristics and individual characteristics were the factors which affects public perception. Time constraints, editorial policy, and audience preferences were also found to be factors which affect news framing techniques in news room. And a lot of respondents stated negative thoughts were developed when they hear news from ESAT, whereas positive thoughts were developed when they hear news from EBC. The type of news framing technique used by ESAT found to be conflict framing and EBC’s found to be thematic framing. The researcher recommended not to expect scientific names or terms from respondents in order to find out the type of news framing techniques of any news media. Since news framing plays a great role, the taking care of news organizations also recommended. | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/7949 | |
| dc.language.iso | en | |
| dc.publisher | Addis Ababa University | |
| dc.subject | An exploratory study on perceived impact of esat and ebc news framing influence on Addis Ababa residents. | |
| dc.title | An exploratory study on perceived impact of esat and EBC news framing influence on Addis Ababa residents | |
| dc.type | Thesis |