Attitudes of Undergraduate and Postgraduate Medical Students towards Promotional Effort by Pharmaceutical Companies in Ethiopia: A Case of St. Paul Hospital Millennium Medical College”,
| dc.contributor.advisor | Denu, Berhanu (PhD) | |
| dc.contributor.author | Degaga, Eyosias | |
| dc.date.accessioned | 2021-05-20T08:01:23Z | |
| dc.date.accessioned | 2023-11-04T14:10:14Z | |
| dc.date.available | 2021-05-20T08:01:23Z | |
| dc.date.available | 2023-11-04T14:10:14Z | |
| dc.date.issued | 2015-06 | |
| dc.description.abstract | This study investigated the attitude of medical students toward pharmaceutical companies’ promotional effort in Ethiopia. A total of 125 medical students in St. Paul Hospital were used in the study. Self-administered survey questionnaire was used to collect data. It is aimed at mainly finding out the overall attitude level of medical students’ toward pharmaceutical promotion. The finding show that the overall attitude level of medical students is in the positive range but just a bit above the neutral point. The analysis of independent sample t test and one-way ANOVA on different demographic subgroups reveals that the average attitude score of age and gender group found different, but between groups in educational level is not. Finally, suggestions and recommendations are forwarded for different groups in the study including, pharmaceutical companies marketer, PSRs, and policymakers in the country for ensuring the effective and ethical pharmaceutical promotion. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/26472 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Pharmaceutical Promotion | en_US |
| dc.subject | Pharmaceutical sales representatives | en_US |
| dc.subject | Sample drug | en_US |
| dc.title | Attitudes of Undergraduate and Postgraduate Medical Students towards Promotional Effort by Pharmaceutical Companies in Ethiopia: A Case of St. Paul Hospital Millennium Medical College”, | en_US |
| dc.type | Thesis | en_US |