Entrepreneurial Orientation of Rural Women Engaged in Micro and Small Enterprises in the Case of Walmara Woreda
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Date
2019-07
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Addis Ababa University
Abstract
This study was designed to assess the entrepreneurial orientation of rural women engaged in Micro
and Small Enterprises sector. The study has examined the business operators’ motivational factors,
opportunity and challenges during start up and growth, awareness of Women entrepreneur those
engaged in micro and small enterprises the policy involved in Micro and Small Enterprises in
Walmara Woreda. Data on motivation, opportunity and challenges faced women and their awareness
on policy issues were collected from 53 business women by questionnaire and from 3 head of the
MSES by interview those were randomly chosen from MSE firms. Data has been collected through
questionnaires, interview and observation. After the data has been collected, it was analyzed using
simple statistical techniques (frequency and percentages). Women in this study were motivated to
start their own business by both pull and push factors, such as the need for independence, the desire
to be self-employed, support their family and self-achievement. They are currently facing obstacles,
such as lack of working space, lack of working capital and lack of credit facilities. Estimation results
of the descriptive analysis indicated that having prior business experience together with good
educational background led to acquaintance with entrepreneurial orientation that can be used to
enhance radical innovation, pro-activeness and risk taking behavior in micro and small enterprises. It
is hoped that the findings of this study discussed here can benefit the business women, other
researchers and important parties in the field of entrepreneurship or other support programmes. The
study concludes that risk taking, innovation and pro-activeness have relationship with women
entrepreneurship orientation in the study area. Finally this study also concludes that EO is a
multidimensional activities and that these dimensions vary independently. Based on the major
findings, these recommendations were forwarded: there should be capacity building for women
entrepreneur; there should be family support for them and building awareness of women
entrepreneurs.
Description
A Thesis Submitted to the Institute of Business and Economics Department of Public
Administration and Development Management Masters of Art in Public Management
and Policy: Addis Ababa University in Partial Fulfillment for the Requirement of
Master of Art in Public Management and Policy
Keywords
Entrepreneurial Orientation, Micro and Small Enterprise