Opportunities and Challenges of Promoting Sheno Butter as a Geographical Indication Product
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Date
2015-06
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Addis Ababa University
Abstract
The overall objective of this study was to examine the possible opportunities and challenges of Sheno butter to be promoted as a Geographical Indication product for improving the socio economic condition of farmers. For this purpose, the necessary information were gathered through household questionnaire, focus group discussion, consumers and key informants interview and observation. Descriptive statistical analysis and triangulation method of analysis were utilized to present results and discussions.
The finding of the study revealed that butter production in the study area is characterized by traditional production system based on local resource. The study also identified taste, color, aroma and texture as commonly perceived origin linked characteristics of sheno better. Moreover, the study revealed that driven by scarcity of natural pasture feeds, farm extension experts advice arose from agricultural policy strategy and inputs related factors, butter production system in the study area seems to be changed and this change would be a probable trend to be observed in the short and long term future in the area. Therefore, the study conclude that given the observed changing trend in production system, Sheno butter has uncertain potential to be promoted as a Geographical Indication Product, and at this moment promotion of the product as GIs can not be best option for improving the socio economic condition of producers. Based on simulations of the finding, the study forwards some suggestions and recommendations for researchers, policy makers and development practitioners for future action.
Key words: Geographical indication, Livestock, Quality, Production system
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Keywords
Geographical Indication, Livestock, Quality, Production System