Determinants of agent Performance: The Case of Commercial Bank of Ethiopia
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Date
2018-06
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Abstract
Dynamism in business environment and stiff competition has brought change in the banking
industry pushing banks to innovation and technology advancement .Realizing this, the main aim
of this research was to identify determinants of performance of banking’ agents in the case of
commercial bank of Ethiopia with the performance dimensions of fraud, network, and financial
literacy, financial cost and reward. The study used primary and secondary data sources. Simple
random sampling technique and purposive samplings were employed. Questionnaire was
designed to collect relevant data from the selected 222respondents215 questionnaires were
completed and analyzed. Both descriptive research and explanatory research design were
utilized. The multiple regressions result indicated reward, financial cost and financial literacy
had positive and significant impact on agents’ performance but fraud and network capability
had insignificant effect on agents’ performance. Correlation analysis also used in this study
based on this, all variables had positive relationship with agents’ performance. The regression
result showed that the independent variables used in the study explain 72% variability on
agents’ performance. The study concluded reward; financial cost and financial literacy had
positive and significant effect on agents’ performance. Finally, recommendation forwarded
reward, financial cost, and financial literacy should be given more attention by the bank, the
knowledge of fraud should exist in the side of agents and network capability should be
improved.
Description
A Research Submitted In Partial Fulfillment of The
Requirements for the Degree of Masters in Business
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Keywords
Agents, Financial cost, Performance