Factors Affecting the Adoption of Digital Paymentplatformthecaseoftelebir
| dc.contributor.advisor | Tewodros Mesfin (P h D) | |
| dc.contributor.author | Mehari Shiferaw | |
| dc.date.accessioned | 2025-08-02T11:07:02Z | |
| dc.date.available | 2025-08-02T11:07:02Z | |
| dc.date.issued | 2024-10 | |
| dc.description.abstract | E-payment systems are gaining prominence as a convenient and efficient method of payment intoday’s business landscape. These systems, adopted by both developed and developing countries,aim to simplify and streamline transactions. Digital payment systems provide several benefits,including reducing cash-related hassles, lowering costs associated with physical distances,enhancing financial transparency, improving security by minimizing cash theft risks, andenabling more efficient record-keeping for businesses. The primary focus of this research is to explore the factors influencing the adoption of theTelebir digital payment platform, which is an extension service provided by EthioTelecom. The study aims to understand the impact of variables such as perceived usefulness, perceived ease ofuse, perceived risk, attitude, and trust on the adoption of Telebir digital payment. In this study, an explanatory approach was employed to understand the factors influencing the adoption ofTelebirr mobile wallet payment. The largest age group (58.1%) consisted of respondents aged 18to 30 years. In terms of gender, 51.5% were male, and 48.5% were female. The findingshighlight the importance of Attitude, Perceived Risk, and Conformance in shaping consumers’ adoption intentions for the Telebir Digital Payment platform.The finding of the study helps Ethio telecom to improve its mobile wallet service, identify what are the major factors hindering customers to adopt mobile wallet, and to formulate appropriatestrategies in implementing this technology. It helps for customers to increase their knowledge about this new technology and to rely on it. The result of the study is believed to add knowledgeto the existing literature and can also be used as a reference for researchers who need to researchthe topic in the future. Key words: Telebir digital payment, TAM, UTAUT | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/5986 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa University | |
| dc.title | Factors Affecting the Adoption of Digital Paymentplatformthecaseoftelebir | |
| dc.type | Thesis |