The Effect of Tourism Marketing on Tourist Flow: The Case of Selected Tourism Site in Addis Ababa
| dc.contributor.advisor | Mesfin, Tewodros (PhD) | |
| dc.contributor.author | Seife, Hana | |
| dc.date.accessioned | 2022-02-24T06:20:06Z | |
| dc.date.accessioned | 2023-11-04T14:12:10Z | |
| dc.date.available | 2022-02-24T06:20:06Z | |
| dc.date.available | 2023-11-04T14:12:10Z | |
| dc.date.issued | 2021-06 | |
| dc.description.abstract | Tourism is one of the fastest growing segments of the travel and tourism industry. The indicator of the city tourism growth is becoming increasingly apparent in Addis Ababa and playing a big role. This thesis is meant to review the factors influencing tourism marketing in Addis Ababa, to realize the objectives; the researcher employed both quantitative and qualitative research method. A quantitative research approach is during this study Data (n=74) are collected from tour and travel trade sectors (firms) that are a part of the Ethiopian tour operator association (ETOA), a survey questionnaire and therefore the collected data is analyzed by SPSS version 23; using four Factors to Analyses wont to measure tourism marketing in Addis Ababa, followed by a descriptive test, reliability test using Cronbach's test ANOVA test and multiple liner regression. Both primary and secondary data were used to examine the factors influencing tourism marketing in attracting tourists to visit selected tourism sites in Addis Ababa. To gather the first data, deep and continuous personal observation on tourist destination and other sources gathered from various literatures. The analysis of the study revealed that tourism product, tourism promotion and distribution highly affect tourism marketing but price doesn’t affect tourism marketing as much as the other factor although it grand mean was 2.6 which is on the border of neutral. Even though the town of Addis Ababa tourism potentials has diversified values, most of them haven't yet been developed and marketed as they ought to flow from to varied impeding factors like lack of budget, lack professional trained man power, lack of city tourism facilities and absence of economic maintenance of city tourism. Therefore, it's recommended that there's got to develop and encourage the potentials and collaboration of the town tourism development between Addis Ababa city government and ministry of culture and tourism offices with different stakeholders like tour operator, agent, event organizer, entertainment organizer, local people, private sector and Addis city government offices as all are responsible to develop tourism potentials of the Addis Ababa | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/30314 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | product | en_US |
| dc.subject | price | en_US |
| dc.subject | promotion | en_US |
| dc.title | The Effect of Tourism Marketing on Tourist Flow: The Case of Selected Tourism Site in Addis Ababa | en_US |
| dc.type | Thesis | en_US |