Social Media Usage, Prevalence of Social Media Addiction, and the Relationship with Academic Performance Among Undergraduate Students of St. Mary's University
| dc.contributor.advisor | Jemaneh, Agaredech (PhD) | |
| dc.contributor.author | Beyene, Befekadu | |
| dc.date.accessioned | 2019-02-12T12:49:33Z | |
| dc.date.accessioned | 2023-11-08T13:38:10Z | |
| dc.date.available | 2019-02-12T12:49:33Z | |
| dc.date.available | 2023-11-08T13:38:10Z | |
| dc.date.issued | 2018-06 | |
| dc.description.abstract | This quantitative study was aimed at assessing the use of social media and the prevalence of social media addiction among the undergraduate students of St. Mary's University. Social Media platforms the students are using, reasons behind the students' use of Social Media, Social media addiction and its' relationship with the students' academic performance, the relationship between gender, age, and social media usage were the main questions this research addressed. Internet Addiction Test was adapted and used to measure Social media addiction. A random sample of 327 students was selected using stratified random sampling and data was collected using cross-sectional survey. Results of this research reveal that Social media addiction prevails among St. Mary's University undergraduate students. 40.7% of the respondents are addicted from moderate to severe level. However, social media addiction was found to be independent of gender and age. The overall perceived negative effect of social media on the students' academic performance was high for 70.6% of the moderately addicted students, and for all of the severely addicted students. The Pearson’s r for the correlation between IAT scale and last semester grade point average of the students was found out to be -.343. This indicates that there is a negative relationship between social media usage and academic performance. Telegram and Facebook were found to be the most popular social media platforms being used by the students. 97% of the students use Telegram. Facebook is being used by 87% of the students of St. Mary's University. Online Chatting, Connecting with friends, and Entertainment were found to be the major purposes behind the student's use of Social media. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/16362 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | social media | en_US |
| dc.subject | social media addiction among | en_US |
| dc.title | Social Media Usage, Prevalence of Social Media Addiction, and the Relationship with Academic Performance Among Undergraduate Students of St. Mary's University | en_US |
| dc.type | Thesis | en_US |