The Impact of Marketing Activities of Pharmaceutical Companies on Physicians’ Prescription pattern in Addis Ababa
| dc.contributor.advisor | Ethiopia, Legesse(Dr.) | |
| dc.contributor.author | Belachew, Tigist | |
| dc.date.accessioned | 2021-02-04T14:27:02Z | |
| dc.date.accessioned | 2023-11-04T09:37:31Z | |
| dc.date.available | 2021-02-04T14:27:02Z | |
| dc.date.available | 2023-11-04T09:37:31Z | |
| dc.date.issued | 2020-10 | |
| dc.description | A Thesis Submitted to Addis Ababa University College of Business and Economics, Graduate Studies in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration, Specialization in Management | en_US |
| dc.description.abstract | The purpose of this study is to determine the impact of pharmaceutical marketing activitiespersonal selling on Physicians’ prescription pattern in Addis Ababa. Therefore, this study aims to bridge this gap in literature and knowledge. The study employs a descriptive research design and uses quantitative approach. A survey is conducted by using structured close ended questionnaires which is distributed to 234 doctors practicing in Addis Ababa. Descriptive, correlation and multiple regression statistical tools were used to examine the relationship between Pharmaceutical marketing activities and physicians’ prescribing behavior. The result of the research revealed that sponsoring of meetings and drug samples are best predictors of physicians prescribing behavior. Hypotheses testing revealed that there is positive and significant relationship between marketing activities of the pharmaceutical companies and physicians’ prescribing behavior. Recommendation and future studies are forwarded. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/24981 | |
| dc.language.iso | en | en_US |
| dc.publisher | A.A.U | en_US |
| dc.subject | Detailing | en_US |
| dc.subject | Meetings | en_US |
| dc.subject | Physician, prescribing | en_US |
| dc.title | The Impact of Marketing Activities of Pharmaceutical Companies on Physicians’ Prescription pattern in Addis Ababa | en_US |
| dc.type | Thesis | en_US |