Public Diplomacy Practice of the FDRE Ministry of Foreign Affail's towards the Egyptian Public.
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Date
2015-07
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Addis Ababa University
Abstract
The purpose of this study was to explore the practice of the FDRE Ministry of Foreign Affairs
towards The Egyptian Public. Ethiopia and Egypt shared a long history and civilization and
central to their rel at ion was the Nile River. For so long their relation was based on the
conventional diplomacy practice and the notion of public diplomacy on the side of Ethiopia is a
new as a concept and as a practice. The nature of their relation therefore was biased by their
hostile relations over the control and use of the ri ver that has led to mistrust and suspicion
because of the prevalence of the hegemonic rule between the two counties. Therefo re the study
looks at how the Mini stry of Foreign Affai rs sets agenda in its practice and challenges it faced.
The major findings were that the mi nistry does not have a public diplomacy and communication
strategy in general and when it comes it Egypt, in particul ar. Also there are no educational and
cultural exchanges from the side of Ethiopia and in the use of international broadcasting to reach
its Egyptian public. With regards to social media tool s, reaching the Egyptian public was more of
reactive than proactive and language was barrier. The role of stakeholders is also a new
phenomenon in the practice and their hostile relations have also impacted their economic
relations. To conclude, the study found that the practice of public diplomacy was defined by the
hegemony over the control of media and negative attitude of the Egypt have hindered the
creating of mutual understanding and engagement between the two countries.
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Keywords
Public Diplomacy Practice, FDRE Ministry of Foreign