Exploring the Effects of Social Media on Government and Private Media News Making:
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Date
2023-01
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Addis Ababa University
Abstract
This study targets at Exploring the Effects of Social Media on Government and Private Media News Making: The Case of Ethiopia Broadcasting Corporation and Fana Broadcasting Corporate. The social media and public sphere, theory of the networked society and uses and gratification theoretical frameworks were used to inform the study. To conduct this study, quantitative and qualitative research methods were implemented for the study where survey questionnaire, interview and observation approaches were used for gathering the data. .Questionnaire was administered to 100 journalists selected through a random sampling technique, whereas in-depth interview was held with 10 journalists, editors, and media managers working in EBC and FBC. In addition to these approaches, email interview were conducted with media researchers and online journalists. The researcher observation also carried out by the researcher for gathering first hand information. As a result, the findings from these sources of data showed that Journalists’ esteemed Social Media as important in sourcing, processing, disseminating and getting feedback for local and international news. Similarly, the study revealed that Social Media have affected the traditional media practice to the level of news making. Accordingly journalists use social media platforms in their daily reports. Media outlets were converging and increasingly encouraging the use of social media in the daily news making activities. Traditional media outlets like EBC and FBC directly linked to social media to dessiminate news and other programs in addition to mainstreaming through Television and Radio to minimize the effects social media on their daily routins. This indicates that the impact of social media on mainstream media is high. Due to these and other factors both media outlets forced to join new media to attract audiences locally as well as internationally. Hence, it is suggested that proper guidelines on how to utilize these newly emerging platforms is needed both from EBC and FBC.
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Effects of Social Media,Social media and Public sphere