Determinants of Export Marketing Performance: The Case of Ethiopian Pulses, Oil Seeds and Spices Exporters
| dc.contributor.advisor | Workineh, Mesfin (PhD) | |
| dc.contributor.author | Alemayehu, Addis | |
| dc.date.accessioned | 2019-11-06T06:00:12Z | |
| dc.date.accessioned | 2023-11-04T14:07:59Z | |
| dc.date.available | 2019-11-06T06:00:12Z | |
| dc.date.available | 2023-11-04T14:07:59Z | |
| dc.date.issued | 2019-05 | |
| dc.description.abstract | Ethiopian pulses, oil seeds and spices export sector has been the second most important source of foreign currency to the country, after Coffee. However, the sector failed to achieve its contribution to the overall export performance of the country in the first GTP period. This study aims to shed light on the determinants of export marketing performance with special emphasis on Ethiopian firms engaged in exporting oil seeds, pulses and spices and members of an umbrella association, EPSOPEA. The factors studied using mixed research approach and studied variables include; Characteristics of export market, Characteristics of the export product, Presence and use of export marketing strategy, Firm/ Managerial characteristics and Institutional support-related factors. Consequently, only Institutional support-related factors were found to have significant effect on the dependent variable, Export marketing performance. Hence, it is revealed by the study that exporters are encouraged to engage in export business mainly due to; cheap loans and priority treatment they get from banks, high level government attention and recognition, and market promotion support from stakeholders like EPOSPEA & ECCSA and lastly NBE’s lee way to exporters allowing them to use a portion of the foreign currency they earned from export business for other FOREX requiring (export related) businesses like imports, manufacturing and services. Further, exporters are found to be usually a price taker in their international dealings which in turn is impairing their position to be competitive in the international market. Hence, it is recommended that other monetary and fiscal policy measures be taken to encourage exporters to make them more competitive | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/19872 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Determinants of export performance | en_US |
| dc.subject | Export Marketing performance | en_US |
| dc.subject | Institutional related support factor | en_US |
| dc.title | Determinants of Export Marketing Performance: The Case of Ethiopian Pulses, Oil Seeds and Spices Exporters | en_US |
| dc.type | Thesis | en_US |