Impact of Country of origin Image on Perceived Product Quality:A Survey on Selected Brands of Cell Phones Marketed in Ethiopia
| dc.contributor.advisor | Gk, Murthi ( Dr.) | |
| dc.contributor.author | Alemayehu, Meshesha | |
| dc.date.accessioned | 2021-02-17T06:45:22Z | |
| dc.date.accessioned | 2023-11-04T09:38:16Z | |
| dc.date.available | 2021-02-17T06:45:22Z | |
| dc.date.available | 2023-11-04T09:38:16Z | |
| dc.date.issued | 2005-06 | |
| dc.description | A project Report Submitted in Partial Fulfillment of the Requirement for the Degree of Masters in Business Administration (MBA) | en_US |
| dc.description.abstract | Country image and perceived quality are two research foci in the marketing literature . Ho\\"ever. little research has been done to explicitly address the impact of country image on the perceiYed quality of a brand name. The present research attempts to synthes ize the two streams of research by developing a conceptual model to analyze the relationship among country image, perceived quality, perceived values and purchase intention. South Korea has been an underdeveloped country and the products from South Korea are perceived as of lower quality. The lower quality perception may be improved in recent years due to the economic development of South Korea. A research on one brand name of Cell phone from South Korea and one other brand name from Germany (served as the control group) were designed to test the conceptual model. The country image is conceived as consisting of two major dimensions: country perception and product perception. The perceived quality is hypothesized to be related to four independent variables: country perception, product perception, brand reputation and perceived price. A survey was conducted on 240 respondents randomly selected from two cities, Addis Ababa and Debre Zeit.. The results show that brand reputation and product perception have significant impact on perceived quality of a brand name. The positive impact on quality will lead to a higher perceived value and a higher purchase intention. Recommendations based on our research findings are given at the end of thi s report. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/25122 | |
| dc.language.iso | en | en_US |
| dc.publisher | A.A.U | en_US |
| dc.subject | Impact of Country of origin Image | en_US |
| dc.title | Impact of Country of origin Image on Perceived Product Quality:A Survey on Selected Brands of Cell Phones Marketed in Ethiopia | en_US |
| dc.type | Thesis | en_US |