The Impact Of Supply Chain Management Practice On Organizational Performance: The Case Of Unilever Ethiopia
No Thumbnail Available
Date
2020-06
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Addis Ababa University
Abstract
Businesses today operate in a market-driven, customer-oriented era and to survive in
such a competitive environment, they have to be flexible, adaptable and above all provide
superior service. Supply chain management, customer driven corporate policy, and other
elements of supply chain management are frequently cited as strategic options to achieve
competitive success. This study presents details of a survey carried to determine whether
particular supply chain practices and customer relations practices can impact corporate
performance. The objective of the study was to establish the effect of supply chain management practices on organizational performance of Unilever Ethiopia. A total number
of responses from 37 employees were used for analysis in this research study. Questionnaires with closed ended and five point Likert scale items were used as instrument to collect data for the research. The data collected were analyzed using SPSS 20.0 Version.
Descriptive statistics was used to explain the demographic characteristics of respondents
and to discuss the descriptive report of responses provided by the respondents on supply
chain practices and organizational performance by measuring mean and standard deviation. Research questions were tested using statistical analysis of Pearson’s Correlation
and multiple linear regressions. The study found that strategic supplier partnership,
adoption of information technology, information sharing, knowledge management, reverse logistics and green supply chain all have positive and significant relationship with
organizational supply chain performance. Moreover, as per the multiple regression result, strategic supplier partnership is found to be more critical. The study recommends
that the management of Unilever Ethiopia consider implementing fully various supply
chain practices due to its positive effects and also for the government to provide incentives on adoption of certain supply chain practices such as green supply chain due to its
effect on the environmental sustainability.
Description
Keywords
Supply chain practices green supply chain, strategic supplier partnership, adoption of information technology, information sharing, knowledge management, reverse logistics