The Role of Team Building Activities in Sales Promotion Projects’ Success (The Case of Moss ICT Consultancy), Addis Ababa

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Addis Ababa University


The research was conducted on the role of team building activities in sales promotion project's success implemented by MOSS ICT consultancy in Addis Ababa. The study aims to distinguish team building activities roles in the promotion projects’ success. The research used both quantitative and qualitative data analysis. Simple random sampling technique was used to choose respondents for survey questionnaire from among the population of the research, which are team members who were or still being involved in sales promotion projects. In the study; Interview was used in addition to Survey. Project team building activities role on Projects’ success was the major concern of the research. The findings indicated that Among the Team building activities; Structure and Job design and Training were the ones which were being used in MOSS ICT Consultancy primarily. Regards to roles of Team building activities: Setting and achieving team goals, Trust among the team members as well as skill & knowledge development are found to be the major ones. Moreover, the study has delivered guidance on how to improve team building activities role in order to have successful sales promotion projects



Team building, Team building activities, Team building and project success, Sales promotion projects