Investigating Relation Between Corporate Culture Internal Communication in The Case of Abyssinia Bank
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Date
2025-06-23
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Addis Ababa University
Abstract
This study aims to investigate the relationship between corporate culture and internal communication practices at the head office of Bank of Abyssinia. Recognizing that effective communication is deeply influenced by organizational culture, this research seeks to assess how a strong corporate culture can contribute to improved communication within the organization. The general objective of this study is to investigate the relation between corporate culture and internal communication practice in the case of Abyssinia bank. The study used mixed methods of research. The researcher gained primary data from employees of Abyssinia bank through questionnaire and interview method of data collection. The study’s quantitative component was primarily concerned with the description of important demographic profiles and examinations of the connection between variables. While the study’s qualitative component primarily focused on context narration attitudinal as well as perceptual issue analysis. The study applied probability sampling called stratified sampling techniques because it is a vital way of developing stratums for different departments. In addition, this study used purposive sampling which is nonprobability sampling techniques to get a wide explanation from the corporate communication manager and team leader in the department of corporate communication of BoA. To analyze the findings of the study and the collected data descriptive survey analysis method used. Based on the findings of the study, BoA used various communication channels, people were not feel comfortable to express opposite ideas, the culture was task centered approach, there was a positive relation between corporate culture and internal communication in Bank of Abyssinia , lack of shared vision that is well known by the staff and absence of two-way communication were the main findings of this study. Finally, the researcher recommended that the corporate must practice a strong culture that makes employees express their feelings freely, practice two-way communication, develop open communication practice, regularly evaluate the effectiveness of communication and enhance feedback-oriented mechanisms to practice effective communication.