Effect of Strategic Plan Implementation on the Sustainable Business Development of Small and Medium Enterprises in Addis Ababa Manufacturing Firms
| dc.contributor.advisor | Yohannes Workaferahu (PhD) | |
| dc.contributor.author | Abigia Getachew | |
| dc.date.accessioned | 2025-05-08T06:48:32Z | |
| dc.date.available | 2025-05-08T06:48:32Z | |
| dc.date.issued | 2024-01-15 | |
| dc.description.abstract | Ethiopian SMEs, including those in food-related manufacturing and -based manufacturing, have an impact on sustainably increasing the economy by creating jobs, improving livelihood, and reducing imports. The purpose of this research is to study The Effect of Strategic Plan Implementation on the Sustainable Business Development of Small and Medium Enterprises in Addis Ababa Manufacturing Firm. The study came up with four questions. To address how goal setting, financial capability, Value proposition or Strategy for driving Competitive Advantage and business knowledge affect sustainability of business. Which are further drawn to hypothesis to test the questions. Both descriptive and inferential statistics were used. The target population composed of 102 willing manufacturing SME business owners which are selected in non-probability convenience sampling method. The study was distributed through paper and mostly using google forms, again both Amharic and English version was used after conducting the Cronbach alpha test, to make questions understandable by business owners. After doing the analysis its found that the model is fit. And strategic plan implementation has a positive effect on sustainable development. The research findings can empower stakeholders, employees, owners of SMEs, government, policy makers, SME-related institutes such as national and international NGOs, and other stakeholders who require data on the specific area or are on the value chain of the business, to make informed decisions that contribute to the growth and sustainable success of the SME businesses. Keywords - Sustainable Business, Strategic Planning, SMEs. | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/5402 | |
| dc.language.iso | en | |
| dc.publisher | A.A.U | |
| dc.title | Effect of Strategic Plan Implementation on the Sustainable Business Development of Small and Medium Enterprises in Addis Ababa Manufacturing Firms | |
| dc.type | Thesis |