Assessment of ETV Advertisement Ethics
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Date
2005-06
Authors
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Journal ISSN
Volume Title
Publisher
A.A.U
Abstract
This descriptive study for assessment of ethics in ETV advertisement has
three parts. Questionnaires were used as tool to collect data for all the
three parts, except for the first and second part supplementary interview
was used. The first part of the study reveals that ETV advertisements
have been conducted without any strong regulations and considering
ethics in advertising has not got the necessary attention. The second study
conducted on advertising agencies has shown that advertising enterprises
entered in advertising business just for the sake income obtained with out
any knowledge in the area.
The third part of the study that focused on consumers has indicated that
half of the advertisements transmitted on ETV are unreliable. They are
exaggerated and full of deceptive information. Based on these indications
the study concludes that there are problems of ethics in ETVadvertisement
which have been resulted from many factors. If this situation continues the
problems go to the worst and damage our culture and harm the economic
activities.
Description
A Project Paper Report Submitted In Partial
Fulfillment Of The Requirement For The Degree
Of Masters Of Business Administration (Mba)
Keywords
ETV advertisement, assessment of ethics