Assessment of Commercial Goods Distribution Management Performance; the case of ethio telecom.
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Date
2020-06
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Addis Ababa University
Abstract
The research aimed to assess the ethio telecom commercial goods distribution management
performance and attempted to investigate the affecting factors of the distribution
performance. It also assessed the company commercial goods distribution management
practices. The distribution management related problems in this regard were identified on
the preliminary survey and indicated as commercial goods shipment delay which was
resulted from poor distribution management practices and low distribution performances.
The research has set three objectives stated as: i) to assess the distribution management
practices (such as planning and forecasting, warehouse management, transport
management and collaboration of distribution participants); ii) to identify the factors
affecting distribution management performance and iii) to assess the distribution
management performance of ethio telecom commercial goods distribution. Descriptive
research design was employed with a census method and questionnaires were distributed to
collect primary data. The collected data was analyzed by using descriptive and inferential
statistics. The main findings of the study indicated that, there was a remarkable distribution
management practices as the mean values of the dimension were above the minimum
requirement. The study other finding indicated the influencing factors are significantly
affected the distribution management performances as the dimensions mean values
indicated greater than the average mean value. It is indicated in the study that there is a
positive significant correlations among the dimensions. The study final finding indicated
ethio telecom has a reasonable distribution management performance as the dimensions
indicated above the minimum requirement mean value. It is concluded from the findings
that, ethio telecom has a remarkable performances of commercial goods distribution
management which is resulted from the well-done practice and positively influencing
factors. It is recommended that, the company should work internally on the relatively low
performance and practice areas such as warehouse management and fleet management and
externally on the external factors having adverse effect on its distribution management
performance.
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Keywords
Commercial goods, Distribution management practice, distribution management performanc, Factors affecting distribution management performance