Determinates Of Attitudes Of Customer Towards Fast Food: Case Of Addis Ababa
| dc.contributor.advisor | G/Medhin, Mulugeta (PhD) | |
| dc.contributor.author | Girma, Tsion | |
| dc.date.accessioned | 2019-04-05T08:32:31Z | |
| dc.date.accessioned | 2023-11-04T14:07:55Z | |
| dc.date.available | 2019-04-05T08:32:31Z | |
| dc.date.available | 2023-11-04T14:07:55Z | |
| dc.date.issued | 2018-05-13 | |
| dc.description.abstract | The general objectives of the study were, to determine the effect of factors of customer’s attitude on customer’s attitude at fast food restaurants in Addis Ababa. The research design used in the study was descriptive study and explanatory research design, because descriptive design was appropriate for the achievement of the research objectives to show or describe the existing relationship between factors and customers attitude, and explanatory research design used to examine the relationship between factors and customers attitude by developing the working hypotheses from an operational point of view. The population for the study was infinity and a sample size of 384 respondents was selected. Questionnaire was used as an instrument to collect primary data for this study and out of 384 questionnaires distributed 366 of the respondents were retrieving from the respondents. The data analyzed with descriptive and inferential analysis, and the result presented with tables and charts. Among the main finding of the study was that from the five factors of customer’s attitude, which are quality, atmosphere, affordability, promotion, cultures have significant positive effect on customers attitude. Attitude towards fast food varies significantly across educational categories while it is indifferent to gender. Again, it was conclude that the level of customer’s attitude regarding to the overall factors of attitude was low. The study recommends that the quality, atmosphere, affordability, promotional and culture is an important factor for customers attitude. Those factors help to improve customer’s usage rate and create good attitude towards the restaurants. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/17621 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Attitude | en_US |
| dc.subject | Quality | en_US |
| dc.subject | Atmosphere | en_US |
| dc.title | Determinates Of Attitudes Of Customer Towards Fast Food: Case Of Addis Ababa | en_US |
| dc.type | Thesis | en_US |