Assessment of Reverse Logistics Practice and Challenge: The Case of East African Lion Brands Manufacturing Sc.
No Thumbnail Available
Date
2024-09
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Addis Ababa University
Abstract
Reverse logistics has a big role in contributing to waste and resource management. Most of manufacturing company’s reverse logistics practices focused on expiry goods and food product with short shelf life,overstocked items, and disposal of unused and unwanted products. Moreover, inappropriate waste disposal
leads to serious personal and environmental health hazards. The first target of this researc is to assess thereverse logistics practice, challenges, and its impact in sustainable supply chain performance: the case of
East Africa lion brands manufacturing Share Company. The research design was descriptive andexplanatory implemented by an organizational-based cross-sectional survey from a 40-sample in thecompany EALBMSC. Moreover, the relationship between reverse logistics practice and sustainable supply
chain performance of EALBMSC computed by using correlation and multiple regression analysis. Thefinding showed that; the company moderately practiced redistribution of products, recalling of qualitydefect items from customers. Whereas, recycling of materials and disposal of unusable products are weakly
practiced. Lack of appropriate technology, infrastructure, and lack of definitive rules and regulations onhandling returned products have high influence on implementing reverse logistics practice. Finally, thisstudy concludes that; Redistribution of products, Recall of quality defect items from customers, Recycling of
materials and warehouse handling materials, and Disposal of unusable products have significant andpositive effect on the sustainable supply chain performance of EALBMSC. Generally, this study concludesthat reverse logistics implementation in EALBMSC could contribute to improvement in the economic,environmental, and social performance of EALBMSC.
Key Words: Reverse logistics practice, sustainability