Assessment on the Effectiveness and Challenges of Reverse Logistics Management Practices of Coca Cola Beverage Africa In the case of Addis Ababa Manufacturing Plant
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Date
2022-06
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Addis Ababa University
Abstract
Coca-Cola Beverage Africa is Ethiopia's leading and most socially responsible soft drink manufacturer. The organization has a variety of reverse logistics operations associated with forwarding logistics, thus the goal of the study is to evaluate the effectiveness and challenges of these activities in the company while also pointing out additional related research areas in the field. The research is a hybrid of both quantitative and qualitative techniques based on descriptive research design. The sample size is determined based on Taro Yamane method and selected randomly from the population of sales and marketing staff as well as logistics staff. Data from primary sources was collected and processed in a methodical manner. Based on respondent point of view the researcher conclude that, economic related challenges are more severe than technical challenges, and technical challenges are also more severe than uncommitted top management; besides, the case company reverse logistics is effective in terms of process, Information, and cost respectively according to the given point of percentage value. The negligence of few respondents during filling the questioner was a problem for the study. The researcher recommended the implementation of different factors that could measure/evaluate the case to examine the effectiveness and challenges of reverse logistics. Secondly, if stakeholders are involved in another research project, a more holistic outcome will be obtained.
Key words: Reverse logistics effectiveness, Reverse logistics challenges, Assessment on the effectiveness and challenges of Reverse Logistics