The Ethiopian National Defense Media‘s Practices of Journalism
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Date
2023-04
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Addis Ababa University
Abstract
This study scrutinized the practices of journalism in Ethiopian National Defense. A conceptual model derived from the review of literature that focuses on hierarchical model (organizational professionalism and occupational professionalism discourse) was employed. To analyze the exercise and determining factors of professionalism, the researcher employed qualitative research methods, practitioners interviewed and focus group discussion with the directors and the producers from selected division of the military media, communication & indoctrination stuffs. In addition to that Qualitative Contents analyses method was implemented to portray how journalism practiced especially news and programs that has been aired. The three divisions were selected purposefully and totally 18 informants were participated. The response was analyzed thematically. The result of data analysis showed that the ENDF media practitioners executing their journalistic professionalism only organizational reference points of view, neglecting public concern and social responsibility. The study also further found out that, journalists within the ENDF organization are carrying out their professionalism in responsible manner and managing the organizational strategies in a way of building the image of the media presence. To keep the reputation of the military institution, nevertheless, some public issues and public interest news are seen under the layer of National Security. The findings further suggest that based on reporters‘ perception, forces outside the media have direct influences on organizational-level pressures. News contents and coverage decisions are passed down from the forces within the news organization, which influence practices of journalism. The findings will offer insight for scholars, journalists and public relations professionals, media policy makers and media ownership.
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Ethiopian National Defense