Effectiveness of Health Posters in Awareness Creation and Promoting Behavior Change. A Case Study of UNICEF’s Billboards: Addis Ababa
| dc.contributor.advisor | Simon, Gebremedhin (PhD) | |
| dc.contributor.author | Kebede, Lulit | |
| dc.date.accessioned | 2018-07-02T08:19:12Z | |
| dc.date.accessioned | 2023-11-08T13:37:40Z | |
| dc.date.available | 2018-07-02T08:19:12Z | |
| dc.date.available | 2023-11-08T13:37:40Z | |
| dc.date.issued | 2005-12 | |
| dc.description.abstract | This study is designed to examine how effectively UNICEF’s billboards in Addis Ababa communicate health message. In other words it looks into whether the billboards are designed in a way the audience understands them. It also explores the strategy employed to design health posters and billboards. Since the major concern of the research is to know how effectively the billboards transmit the intended message towards the audience, 120 respondents are randomly selected as research participants. Questionnaire is used as a major datagathering instrument. Besides, to substantiate the study UNICEF’s communication planners and programme officers as well as health workers in Family Health International (FHI) are purposively selected. Interview is conducted with UNICEF’s communication planners and programme officers while focus group discussion is made among FHI health workers. Accordingly, the data gathered is analyzed by using different methods of data analysis, like: descriptive approach for qualitative data and using frequency and percentage for quantitative data. The result shows that unsuccessful message transmission of UNICEF’s billboards is related significantly with inadequate skill of message designing proficiency of UNICEF’s communication planners. Generally, it is noted that the target audiences have not participated in message designing and in the decision process, which contributes for unsuccessful message transmission. This result of the study, therefore, proves unsuccessful communication flow through UNICEF’s billboards. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/5313 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.title | Effectiveness of Health Posters in Awareness Creation and Promoting Behavior Change. A Case Study of UNICEF’s Billboards: Addis Ababa | en_US |
| dc.type | Thesis | en_US |