Addressing Project Management Challenges in Cross-cultural Real Estate Development Projects: Strategies For International Construction Firms in Emerging Markets
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Date
2023-06
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Addis Ababa University
Abstract
This study explores the challenges and management strategies associated with cross-cultural
project management in the context of real estate development in emerging markets. The research
aims to examine the impact of cultural differences, stakeholder engagement, workforce diversity,
and infrastructure and logistics on project outcomes. Data was collected through a survey of 147
participants involved in cross-cultural real estate development projects. Statistical analysis,
including correlation and regression analysis, was conducted to analyze the relationships between
variables. The findings revealed that cultural differences significantly influence project
communication and coordination, and effective cultural adaptation strategies are crucial for project
success. Stakeholder engagement and effective communication practices were found to contribute
to better project management outcomes. While the direct impact of workforce diversity on
innovation and problem-solving capabilities was not significant, promoting diversity and inclusion
remains important. Infrastructure and logistics challenges were identified as common,
necessitating proactive strategies to address them. Based on these findings, recommendations are
provided to enhance cultural adaptation, prioritize stakeholder engagement, foster diversity and
inclusion, address infrastructure challenges, and continuously evaluate and improve project
management practices. This research contributes to the understanding of cross-cultural project
management challenges and provides practical insights for project managers in emerging markets
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Keywords
Project management, cross cultural