Assessement of the Community Relation Practies and Challenges: The Case of Public Relations Departemnt in the Selected Sub Cities of Addis Ababa City Government
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Date
2021-02
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AAU
Abstract
At this time community relations are an overall strategy that not only supports the business of organizations but also contributes to organizational efforts to meet its responsibility to support the interests of the community. The main aim of the study is to identify the community relation practices and challenges the case of public relations departments in selected sub cities of Addis Ababa City Government. The researcher used mixed (quantitative and qualitative) methods and questionnaire and in-depth interviews were used as the data gathering tools. The finding of the study indicates that most community members have not idea about the community relations practices the case of PR departments. Therefore the PR departments did not focus on community relations practices especially its social and economic function, to create mutual understanding with the external publics. Moreover, the two sub cities PR departments did not use varieties of PR tools to reach community, all PR departments have no written PR strategies to address community and the PR offices were not structured and organized professionally by skilled human power and there exists lack of infrastructure. However the PR departments practiced specific community relations such as telling the activities of the organizations, to gather public opinion and PR activities. Therefore, the selected sub cities PR departments needs to have a new PR structures, so that it solves the limitation of skill human resource and help practitioners emphasize professionalism of practitioners. This can be taken as good strategies for improving effort.
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community relations