The Influence of COVID-19 on Accommodation and Meeting Hall Services..The Case of Four Selected Star Hotels in Addis Ababa, Ethiopia
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Date
2022-01
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A.A.U
Abstract
Coronavirus Disease 2019(COVID-19) is defined as illness caused by a novel coronavirus called severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) an outbreak of respiratory illness case in Wuhan city, Hubei Province China. The tourism sector is highly affected by pandemic COVID-19 and results in the downfall of the global economy as a result, the hospitality industry loses up its turnover. Hence this research paper provides an overview of The Influence of COVID-19 on Accommodation and Meeting Hall Services “The Case of Four Selected Star Hotels in Addis Ababa, Ethiopia’’. The purpose of this research is to identify the main problems that are occurring during the COVID-19 pandemic; specifically on the Accommodation and Meeting Hall Services, the hotels prevention method of COVID-19 pandemic taken so far, and the fate of the hotels during and after COVID-19 pandemic. The study selected four start hotels by using purposive method in Addis Ababa, Ethiopia; Ras Amba Hotel, Magnolia Hotel and Conference Center, Saro-Maria Hotel, and Churchill Hotel. The study adapted mixed research approach. The primary data were collected directly from the participants through using Key Informant Interview and self-administered questionnaire. The researcher followed the cross-sectional descriptive design and experimental design. The quantitative data analyzed by SPSS 20 Software. The quantitative analysis made by applying the regression method, the gathered data analyzed by using descriptive statistics and linear regression. Qualitative analysis presented by thematic analysis. The research finding shows that the COVID-19 pandemic affected the hotel industry in Ethiopia by decreasing sales, employee turnover and Ethiopia economy. The result indicated that COVID-19 influenced negatively the hotels accommodation and meeting hall services in Ethiopia. The research study recommended that hotels shall have strategy to be sustainable after post-COVID-19, to use strong marketing and promotion methods for hotels survival, to hire well-skilled manpower, and to retain domestic customers by promoting domestic tourism for Ethiopian citizens.
Keywords; COVID-19, hotel industry, post-COVID 19 strategy and prevention method.
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Keywords
COVID-19, Hotel Industry, Post-COVID 19 Strategy and Prevention Method