Impact of Akebabiyachin (Environmental) Radio Program Through the Eyes of the Rural Communities of Arsi Negelle.
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Date
2015-06
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Addis Ababa University
Abstract
This study aims at investigating the impact of Akebabyachin (Environmenta l) radio program on the rural communities of Ethiopia with part icularfoc us on Arsi Negelle communities; and the study has been informed by the Social Cognitive theoretical perspectives.
A qualitative methodological approach was employed for gathering relevant data for the study. Accord ingly, Focus Group Discuss ion and in-depth interview were the main data gathering too ls used. Threefocus group discuss ions and in-depth interview were carried out with 30 participants selected purposively from the communities of Arsi Negell e and 2 participants from the radio program producers.
The study reveals that Akebaby chinradio program has brought about considerable positive impact on the communities of Arsi Negelle, particularly in relation to minim izing deforestation and so il erosion. The study also confirms that the palticipants of the study considered the program as useful and informative and its transmission time to be convenient. However, they complained about the duration of the program being not sufficient considering the importance of the program. Based on the findings, the study has suggested pertinent recommendations for future consideration.
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Radio Program Rural