Impact of Akebabiyachin (Environmental) Radio Program Through the Eyes of the Rural Communities of Arsi Negelle.
No Thumbnail Available
Date
2015-06
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Addis Ababa University
Abstract
This study aims at investigat ing the impact of Akebabyachin (Environmenta l) radio program on the
rura l communities of Ethiopia with part icular foc us on Arsi Negelle communities; and the study has
been informed by the Social Cognitive theoretical perspectives.
A qualitative methodological approach was employed for gathering relevant data for the study.
Accord ingly, Focus Group Discuss ion and in-depth interview were the main data gathering too ls
used . Three focus group discuss ions and in-depth interview were carried out with 30 participants
selected purposive ly from the communities of Arsi Negell e and 2 partic ipants from the radio program
producers.
The study reveals that Akebabychin rad io program has brought about considerable positive impact on
the communities of Arsi Negell e, partic ularly in re lation to minim izing deforestation and so il erosion.
The study also confirms that the palti cipants of the study considered the program as useful and
informative and its transmission time to be convenient. However, they complained about the duration
of the program being not suffi cient considering the importance of the program. Based on the
findi ngs, the study has suggested pertinent recommendat ions for future consideration.
Description
Keywords
Radio Program, Rural