A Research on Factors Affecting Sesame Production and Its Marketing: Case Study of Woreda Kafta Humera
No Thumbnail Available
Date
2007-03
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
A.A.U
Abstract
he general objective of this study is to show the extent of the factors affecting sesame production and its marketing. Sesame is a broad leaf plant that grows about 5 to 6 feet tall and is a long season crop, taking about 90 to 150 days from planting to maturity. Sesame seed quality is measured in terms of its color, cleanness, and moisture and free fatty acid content. The Ethiopian whitish Humera type is known for its taste (sweet) in the world market. It is a major commodity in Ethiopia. Currently, the small scale and commercial production systems exist in Ethiopia. Ethiopia is a net sesame exporting nation although in its raw form . Effective marketing and distribution systems are essential for agricultural growth. The knowledge of marketing of Sesame is limited in Ethiopia and thus the government has established a web site for the exporters of pulses and oil seeds, trade fairs were repeatedly organized and trade delegates have made tours. Exporters have developed informal mechanisms that allow them to link farmers to their businesses in order to
ensure permanent supply. As far as credit is concerned the credit that was used to be given by the Ethiopian commercial bank and others were low. The government of Ethiopia has put in place a number of export incentives to an enable environment for exporters. The plan to maintaining and make the roads standard can be mentioned as an example. However, the empirical results support the proposed that sesame production and its marketing are
still significantly affected by different inputs. As a result, the production and marketing became inefficient in yield and its price. In conclusion if sustaining sesame farming is required; marketing programs are to improve; quality and surplus production of sesame has to improve then, farmers must
have access to information and export network abroad and obtain the necessary and appropriate assistance to develop their farming management. Overcoming the losses and threats requires developing more responsive policies and regulatory institutions for adapting the methods that enhance their adoption and production to maximize market opportunities. Creating linkage between the production sector and the export sector and improve storage facilities are an important factor to consider creating export network
abroad. A better approach will be to support the initiative of the private sector to reorganize the plantation system into the contract farming system in which an agribusiness enterprise manages the processing/marketing process and contracts with small growers on the assured supply offarm-produced raw materials.
Description
A Project submitted in partial fulfillment to the
requirements of
Master in Business Administration
Keywords
Marketing, Factors Affecting