Assessing the relationship between team diversity and project performance in virtual teams: the case of Internova Travel Group

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Addis Ababa University


In today's global business environment, virtual teams are becoming increasingly prevalent as a result of technological advancements and globalization. However, managing team diversity poses a unique challenge in virtual team settings. This research work assesses the impact of team diversity on project performance specifically within the context of virtual teams in the organization Internova Travel Group. Established in 2008, Internova Travel Group delivers a high-touch, personal level of travel expertise to leisure, luxury and corporate clients through our more than 6,000 company-owned, franchised and affiliated travel agencies throughout the United States, Canada, the United Kingdom, Mexico and a presence in more than 80 countries. Team diversity encompasses variations in backgrounds, skills, experience, and perspectives among team members. While diversity can offer numerous benefits, it can also lead to conflicts and misunderstandings if not properly managed. Thus, understanding the relationship between team diversity and project performance in virtual teams is crucial, along with identifying effective diversity management strategies to optimize team effectiveness. The positive and negative effects of team diversity on team performance are examined. On one hand, diversity promotes creativity and innovation; on the other hand, it can result in communication difficulties and reduced cohesion. Additionally, team composition, which refers to the attributes and characteristics of team members, is explored as a significant factor influencing team dynamics and performance. Complementary skills and experience among team members can enhance team performance. Moreover, in a global context, team composition is vital for creating inclusive and diverse teams that incorporate a wide range of perspectives and ideas. By comprehensively examining the impact of team diversity on project performance in virtual teams, this study aims to contribute to the existing literature on virtual teams and diversity management. The findings of this research provide insights for organizations to better understand the dynamics of virtual teams and develop strategies to leverage team diversity effectively, fostering higher project performance in this context



project performance