Firm-Level Determinants of Export Performance of Ethiopian Tanneries

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Addis Ababa University


The objective of this study is to investigate the impact of firm-level determinants of export performance on Ethiopian Tanneries. Accordingly, explanatory research design was applied using census technique and all tanneries which engaged in export operation were selected. The census method was used by considering the target population and sampling frame is small and taking a sample from it would give insufficient response to generalize. Primary data were collected using self-administered structured questionnaire and semi-structured interview that was submitted to 6 respondents in the respective tanneries and the response rate was 70.11%. Secondary data about tanneries export sales values was collected from ELIDI. The result of secondary data analysis showed that tanneries export performance has been declining consistently. A correlation analysis between the three independent variables and the dependent variable was conducted. The results of the correlation analysis indicated that there was moderate correlation between Management Characteristic and Export Performance, between Export Marketing Strategic Capabilities Characteristics and Export Performance. However, the correlation between Firm Characteristic and Export Performance was insignificant. The study went on to regress the 18 factors which are under the three independent variables namely, Firm Characteristic, Management Characteristic and Export Marketing Strategic Capabilities Characteristics against the dependent variable (export performance) so as to estimate the relationship between the firm-level determinant factors and export performance of the tanneries. The findings of the regression analysis revealed that 12 out of the 18 factors have shown significant effect to determine the export performance of the tanneries whereas; the remaining 6 factors have shown insignificant effect. The study recommends that more internal & external factors should be explored in the literature so as to uncover more factors that are important in the determination of export performance of Ethiopian tanneries.


A thesis submitted to the Graduate Program of the Department of Management and the College of Business and Economics of Addis Ababa University in partial fulfillment of the requirements for the Degree Master of Business Administration in Management


Export Performance, Firm-Level Determinants of Export Performance