Critical Examination of Communication Strategy of Ministry of Peace

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This study critically examined the strategic communication of the Federal Ministry of Peace. The Ministry of Peace of Ethiopia has a number of tasks that need to be exercise so that it can be effective in achieving peace and stability through communication. Therefore, it is true that there is also a demand for communication. As a result, this study investigates the depth of communication practices. Data collection has done through a deep interview. Intensive interviews, FGD and document analysis were research tools used for this study. Ten respondents have selected a purposive sample collection to collect the intended information. These samples have taken from the Federal Peace Ministry’s Public Relations Experts, and section counsel. The information collected has wisely based on the questions raised in the study. Regarding documentary analysis, documents with different messages, the draft strategic communication plan and content has selected based on communication content analysis. Increasing developing existing values of peace, enhancing the culture of respect and tolerance of the community, providing constructive information for peace building, were the main tools and goals of the Ministry of Peace. The study confirmed that there is a draft strategic communication plan in the organization. The Federal Ministry of Peace did not measure the activity and presentation of strategic communication. The message it delivered did not guarantee that it would be fully accessible to a community. No attempts try to check whether the messages delivered for the target people properly or not. Generally, the practice of strategic communication of the organization is still not maintained. In the end, suggestions would make on the recommendations of communications, planning, and accessibility tools.



Peace for Ethiopia