Effect of Personality Traits and Ability on Sales Performance in Case of All Mart Supermarkets, Selected Branches
| dc.contributor.advisor | Belaynesh Tefera (PhD) | |
| dc.contributor.author | Abiy Nega | |
| dc.date.accessioned | 2024-02-27T11:32:49Z | |
| dc.date.available | 2024-02-27T11:32:49Z | |
| dc.date.issued | 2022-06 | |
| dc.description.abstract | The literature review showed that there was no sufficient evidence to demonstrate the effect of personality traits and ability on organization sales performance. Hence, this study was conducted using a case of All Mart super markets. The study used quantitative study involved 226 sales persons and 10 purposively sampled interviewees from all the three sales branch offices of All Mart supermarkets in Addis Ababa. The quantitative data was cleaned, organized and analyzed using STATA version different software and qualitative data was analyzed using appropriate qualitative data analysis method. Out of the total 226 study participants (28.5%) study participants were between 26 –30 years of age, 52.0% were males and 68.3% were married. The majority of the study participants (75.6%) were first-degree holders and. (45.5%) of the study participants has worked above 10 years in All Mart supermarkets and nearly half of the study participants (48.8%) worked as sales persons between 2 –5 years. The majority of the study participants (85.4%) were currently working as a sales person. The personality trait and ability finding showed, The study finding showed, 80% of the study participants has ambitiousness, 86% participants has physical ability, 57.8% has assertiveness personality trait, 90.25% participants has cognitive ability and 72 % has empathy personality trait. Over four in ten study participants reported that All Mart supermarkets did not have sales performance among its customers. Moreover, nearly half of the study participants reported that All Mart supermarkets did not have a good sales performance among the public, media and its employee. Years of experience in All mart super markets is found to be a significant determinant (p<0.05) of all personality traits except empathy. Age, sex, education, marital status and sales position were significant determinants for one of the personality traits and ability. In conclusion, personality traits and ability showed significant effect on organization sales performance. Sales persons in All Mart supermarkets strongly did not agree that All Mart supermarkets had a good sales performance. Moreover, sales persons did not have good understanding of the personality traits and ability. Hence, considering the study limitations actions need to be taken based on the study recommendations. Key terms: personality traits, empathy, physical ability, cognitive ability, ambitiousness, assertiveness, sales performance | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/2020 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa University | |
| dc.title | Effect of Personality Traits and Ability on Sales Performance in Case of All Mart Supermarkets, Selected Branches | |
| dc.type | Thesis |