Framing analysis of media report on the oromia-somalia regional conflict during 2009 E.C the case of Ethiopian broadcasting corporation (EBC)
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Date
2024-03
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Addis Ababa University
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Abstract
This study explores the framing of media reports on the Oromia-Somali regional conflict by the Ethiopian Broadcasting Corporation (EBC) during the period from August 2016 to October 2016. The research aimed to analyze the specific frames employed by EBC in its prime-time news stories to understand how the conflict was presented to the public. Utilizing qualitative content analysis, data was collected from the EBC website archives, focusing on news stories related to the conflict. The study identified several key frames used by EBC, including the conflict frame, human-interest frame, attribution of responsibility frame, morality frame, and peace frame. Findings reveal that EBC commonly used the conflict frame, emphasizing the adversarial aspects of the situation. Additionally, the presence of a human-interest frame highlighted the emotional impact on individuals and communities. The attribution of responsibility frame pointed to various actors, including government entities and regional forces, as accountable for the conflict. The morality frame introduced ethical considerations and the peace frame suggested possibilities for resolution and reconciliation between the Oromia and Somali regions. The study underscores the significance of ethical reporting practices and the need for balanced framing in conflict journalism. Recommendations are made for media organizations to adopt comprehensive framing strategies that prioritize accuracy, objectivity, and peace-building narratives in conflict reporting.
Keywords: Framing analysis, conflict reporting, Ethiopian Television, Oromia-Somali conflict,
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Framing analysis, conflict reporting