Supply Chain Performance Assessment of Brewery Industry: The case of Heineken Brewery
| dc.contributor.advisor | Mitiku, Shiferaw (PhD) | |
| dc.contributor.author | Fekadie, Eyob | |
| dc.date.accessioned | 2019-11-08T06:59:09Z | |
| dc.date.accessioned | 2023-11-04T14:00:39Z | |
| dc.date.available | 2019-11-08T06:59:09Z | |
| dc.date.available | 2023-11-04T14:00:39Z | |
| dc.date.issued | 2019-06 | |
| dc.description.abstract | In this thesis, the researcher assessed the perceived performance of supply chain in the case of Heineken brewery companies in Addis Ababa. The study focused on seven supply chain performance variables, integration with suppliers, integration with customers, supply chain reliability, supply chain responsiveness, supply chain agility, supply chain operational cost and inventory management Practice. The main objective of this paper is to get in-depth insight about the supply chain performance of Sales outlet in the case of Heineken brewery. The research strategy of this study is a multiple case study and the brewery companies were the unit of analysis. Moreover, the study included first tier local strategic suppliers and their first and second tier customers of the case breweries to ensure the reliability of the research output. The research design applied was mixed approach. The quantitative data was analyzed using SPSS for descriptive statistics and the qualitative data was used to further explain the findings of the quantitative data. The finding of the study indicates that the downward supply chain is more reliable and flexible than the upstream supply chain. The supply chain operation of the case of Heineken breweries was perceived high. The study also found the gap related to joint planning, forecasting and sharing of supply chain information of the case breweries with their suppliers and customers. This study also identified gaps in managing supply chain inventories in relation to visibility of the inventory status along the supply chain. In conclusion, the Heineken breweries focus on responsiveness and reliability with high operational cost. The case brewery companies collaborate with their chain partners only on limited areas. The level of trust is also minimal due to high completion with rivalries. Consequently, long term demand forecast or sales forecast are very rarely shared with channel partners. The inventory management practice also shows potential risk of holding overstock or under stock due to lack of using standard inventory management tools consistently. The upstream supply chain is less reliable and flexible due to limited local suppliers‟ capacity as well as long import process than the downward supply chain and that the supply chain operational cost along the chain was considered high. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/20013 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Supply Chain management performance | en_US |
| dc.subject | Heineken brewery | en_US |
| dc.subject | companies | en_US |
| dc.title | Supply Chain Performance Assessment of Brewery Industry: The case of Heineken Brewery | en_US |
| dc.type | Thesis | en_US |