The Influences of Electronic Media on the Academic performance, Behavior and Social Interactions of Students of Secondary Schools in Addis Ababa City Government
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Date
2015-12
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Addis Ababa University
Abstract
This study has attempted to assess the influences of electronic media on the academic
performance, behaviour and social interactions of the students of secondary schools and
preparatory schools in Addis Ababa City Government, and the roles of high school community in
contributing towards quality media consumption on the part of the students. Both quantitative
and qualitative approaches were administered. Questionnaires, focus group and individual in-
depth, key informant interviews were the instruments used to collect data from students and
teachers, who were the focus of the study. In this study, multi-stage cluster sampling technique
has been administered to identify the participants of the study. The data were analyzed using
genres of SPSS 20. The result of the study has depicted that the majority of the students engage
themselves in frequent electronic media environment and access quite a number of forms of
electronic media. The students use the media for various reasons including getting educational
information, entertainment, building relationships with people, get information and learn about
the world, get pleasure and relax when they get tired, build self-confidence, get moral guidance,
and resolve personal problems and difficulties. Although the schools provide educational
programs to the students on ICT, the students’ are seldom protected from getting involved in the
electronic media communications. The schools and parents of the adolescents restrict the use of
the media in one way or another but the implementations of the rules and regulations on various
aspects of the use of the media are not consistent, and the consequences of failure to comply with
the standards are not clear. Finally, the research showed that there is a strong need to direct
priority to the effort that needs to be done in increasing the awareness of parents and teachers on
how to help students engage themselves in productive media interactions and communications.
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Keywords
The Influences of Electronic, Media on the Academic