The Effect of Service Delivery Reform on Customer Satisfaction in the case of Gulele Sub-City
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Date
2019-05
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Addis Ababa University
Abstract
The government of Ethiopia has launched economic reforms, financial liberalization measures
and restructuring of public institutions with the aim of promoting a competitive environment
and efficient services to the public. Gulelle sub _city is one of the ten sub – cities under Addis
Ababa city government the name given during their new reform program in jun2002
However, the performance of the sub city in providing service is not in a position to meet the
expectation of service users. There are repeated customer complains. Therefore, the major
objective of this study is assessing the effect of service delivery on customer satisfaction in five
sectors found under the sub _city, Addis Ababa. To attain this objective, questionnaire was
designed categorized under five dimensions of the SERVEQUAL model. The sample consists of
400 respondents selected based on convenience sampling procedure. This study used
quantitative research design and both primary and secondary data. The collected data was
analyzed with the help of SPSS version 22.Correlation and multiple regressions were used to
investigate the relationship between dependent and independent variables. Service quality has
been defined as an overall judgment similar to attitudes towards the service and generally
accepted as an antecedent of overall customer satisfaction (Zeithaml and Bitner, 1996).
In general, the specific empirical findings emerged from the investigation: The five service
quality dimensions that Service has positive and significant effect on customer satisfaction.
Majority of customer are not satisfied with the current delivery system
Therefore It is better to develop customer resolution when the sector fulfill customer needs .
Description
A Thesis Submitted to Department of Public Administration and Development Management of Addis Ababa University in Partial Fulfillment of the Requirements to the Degree of Master of Art in Public Administration and Development Management
Keywords
Customer Satisfaction, Gulele Sub-City, Service Delivery