An Exploratory Study of Organizational Strategic Communication Practice: The Case of Armauer Hansen Research Institute (Ahri)
| dc.contributor.advisor | Amanuel Abdissa (Assistant Professor) | |
| dc.contributor.author | Betsegaw Demissie | |
| dc.date.accessioned | 2024-01-01T06:06:58Z | |
| dc.date.available | 2024-01-01T06:06:58Z | |
| dc.date.issued | 2023-11 | |
| dc.description.abstract | The purpose of this study was to explore the role of communication in the practice of strategic communication in AHRI. The method used was qualitative and quantitative, and instruments included interviews, questionnaires, and document analysis. Purposive sampling was used in the context of the study on the role of communication in the practice of Organizational strategic communication at the Armauer Hansen Research Institute to select participants. The study examined different types and channels of communication, and determined the effectiveness of the organization‟s strategic communication practice. It is worth noting that more than 56% of employees in the communication practice sector have been working at the institute for more than three years, indicating a workforce with substantial experience. Although internal communications generally receive positive feedback, there are areas that require improvement, such as transparency, dependability, and prioritization. Some respondents expressed dissatisfaction with the quality and relevance of research findings communicated by the institute. The study recommended prioritizing communication skills, transparency, and dependability, updating the strategic communication plan regularly, and engaging diverse communication approaches. | |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/1325 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa University | |
| dc.subject | Strategic Communication,Role of Communication | |
| dc.title | An Exploratory Study of Organizational Strategic Communication Practice: The Case of Armauer Hansen Research Institute (Ahri) | |
| dc.type | Thesis |