News Coverage of Ngos and Ethical Concerns: The Case of Etv Amharic Broadcast
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Date
2008-12
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Addis Ababa University
Abstract
The aim of the research is to asses the role of ETV’s newsroom journalist, reporters’ and editors’, as gatekeepers and agenda setter in news selection and presentation. The research further asses the extent of NGOs air coverage in ETV in 8P.m. news cast and the general overview of the relationship between NGOs and individual ETV journalists.
The research has brought important theoretical framework in chapter two, so as to strengthen the analysis part in chapter four and five. In chapter three, both qualitative and quantitative methods were used to indicate how data’s were analyzed in chapter four and five. Video-recorded news stories were analyzed using content analysis; while in-depth interviews were conducted with PR officers and ETV newsroom editors and reporter.
As indicated in the content analysis, some 472 news stories were recorded with the total air time of 37,760 second; 3.2 percent of which entertain NGOs. On the other hand, it was indicated that NGOs were the most important channel to deliver foreign aid that is estimated to be one third of the national budget, to the country.
The response forwarded by reporters and editors uncovered reason why NGOs used to get less coverage in the 8 p.m. news coverage and how and why NGOs try to negotiate with journalist informally to get air time.
The response came from interviews of newsroom editors, reporters showed that the gate keeping as well as agenda setting role ETV’s newsroom editors are significant. The research showed how editors’ personal biases adversely affect news coverage of NGOs’.
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Coverage of Ngos and Ethical