Survey of Job Satisfaction Level of Public Relation Practitioners in Ethiopia: The Case of Some Federal Governmental Organizations in Ethiopia
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2019-06
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Addis Ababa University
Abstract
Job satisfaction is the attitude and feelings people have about their work. This study aims to investigate job satisfaction level of PR practitioners in Ethiopia: the case of some FDRE Governmental organizations. The job satisfaction level survey is comprised of ten factors or dimensions: Payment, Promotion, Leadership and Supervision, Fringe Benefits, Contingent Rewards, Rules and procedures, Coworkers, Work environment, Internal Communication and General Job satisfaction. The research design in this study is a descriptive survey. Mixed (qualitative and quantitative) methods of study are also used. Non-probability sampling has been used to assess job satisfaction level. Thus, questionnaire is administered to obtain data from 90 PR practitioners from six Federal Governmental Organizations: FDRE Ministry of Health, FDRE Ministry of Finance, FDRE Electric Utility, FDRE Human Rights Commission, FDRE Ministry of Agriculture and FDRE Ministry of Innovation and Technology. The study utilizes questionnaire encompasses 40 questions in Likert scale and a few open ended question as well as in-depth interviews were employed with six PR directors for the research instrument. The collected data were statistically and qualitatively analyzed. The empirical findings from the study indicate that PRs practitioners working at different federal governmental organization, where the research was conducted, and most respondents were not satisfied and the level of their job satisfaction was also low. The study finding pointed out that the level of job satisfaction of PR practitioners in relation to payment, promotion, fringe benefits, contingent rewards, rules and procedures and internal communication satisfaction was low. Most PRs practitioners’ dissatisfaction factor was extrinsic rewards which are external to the job and come from an outside source, mainly from management. Therefore, to increase PR practitioners’ job satisfaction government should give attention for factors that affect job satisfaction. An organization to be successful, they need to satisfy their PR practitioners’ employees since highly satisfied workers exert maximum effort to their organizations success. It is also necessary to improve employees’ performance through job satisfaction.
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Journalisme