The Effect of Value Perception on Consumer Purchase Intention Towards Online Food Delivery Service

Simple item page
dc.contributor.advisorBeza Libeyesus (PhD)
dc.contributor.authorSamrawit Abebe
dc.date.accessioned2024-03-05T08:17:01Z
dc.date.available2024-03-05T08:17:01Z
dc.date.issued2022-06
dc.description.abstractThe theory of consumption value (TCV) used to discover the association of consumer values perception and purchase intention toward online food delivery applications (FDA‘s) and food delivery services. A quantitative method of research approach conducted for cross sectional survey (pen and pencil) which was distributed to consumers who used restaurants in different areas of Addis Ababa. The finding of the study help those who are working in the food industry to have knowledge of consumers‘ values perception which can be used as an input to change non-users to users. Key words: Theory of Consumption Value, Online Food Delivery Application, Purchase intention
dc.identifier.urihttps://etd.aau.edu.et/handle/123456789/2140
dc.language.isoen_US
dc.publisherAddis Ababa University
dc.titleThe Effect of Value Perception on Consumer Purchase Intention Towards Online Food Delivery Service
dc.typeThesis

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Samrawit Abebe.pdf
Size:
631.51 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Marketing Management