Assessment Of Corporate Social Responsibility Practice In Coffee Industry: The Case Of Mullege, Haile Coffee And Bezuayehu Shone Private Limited Companies
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Date
2020-11
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A.A.U
Abstract
The study aimed at studying the practices of different dimensions of Corporate Social Responsibility (CSR) in the case of Mullege, Haile Coffee plantation and Buzayehu Shone Coffee Plantation PLC. In doing so, the study assessed CSR based on the seven core subjects. These seven core subjects of CSR were socio demographic characteristics, awareness, economic, legal, ethical, philanthropic, and importance. In relation to the methodology, stratified random sampling technique was used in selecting respondents. The study has been conducted on the basis of the quantitative and qualitative research techniques to assess the nature or practice of CSR in the selected three companies. 84, 57 and 26 employees were selected from the total employees of 146, 100 and 46 at Mullege, Haile Coffee and Buzayehu Shone respectively. Data were collected through questionnaire. Moreover, structured and unstructured interview were also conducted with managers and administrators of the respected companies through open ended questions which are designed to elicit their perception about the nature of CSR in their respected companies. Finally, the data collected through the questionnaires were coded, entered into computer and analyzed and presented in the form of percentage, frequency tables, charts and non-parametric tests using SPSS version 24 Software. Finally, the results of the study show that the three case companies were found indifferent in their CSR practices regarding awareness, economic and legal responsibilities. On the other hand, the three case companies were found different in their CSR practices regarding ethical and philanthropic responsibility. Additionally, the three case companies mainly engage in CSR activities to gain improved financial performance, enhanced reputation, meeting regulatory requirements and growing community pressure. And challenges faced by the companies while implementing CSR include, location, managements’ perception of CSR as a cost and unavailability of a clear CSR guidelines. Accordingly, recommendations were extended to strengthen the good practice and improve where needed through building a close relationship with stakeholders to find and tackle challenges as well as recommendations for further research in the area.
Description
Research Project Submitted To The School Of Graduate Studies Of Addis Ababa University In Partial Fulfillment Of The Requirement For The Award Of The Degree Of Executive Master Of Business Administration (EMBA)
Keywords
Corporate social Responsibility, Iconomic responsibility, philanthropic responsibility