The Effectiveness of Managing the Millennial Workforce in Commercial Bank of Ethiopia: the Case of Addis Ababa city Area
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Date
2019-06
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Addis Ababa University
Abstract
The work places of the contemporary organizations are dominated by the millennial
workforces who are coming up with their own distinct needs, desires, characters and
expectations. The old fashioned attraction and retention strategies of ‘one-size-fits-all’ would
not be appropriate to the young workforce in today’s multigenerational workforces. This
study examined the effectiveness of managing the millennial workforce in Commercial Bank
of Ethiopia: the case of Addis Ababa City Area. After a deep review of theoretical and
empirical sources a conceptual framework of the study has been developed and then five
independent variables have been identified to meet the intended purpose of the study. A cross
sectional survey of self-administered questionnaires was prepared to collect relevant
information from randomly selected 258 sample participants. Among this 248 questionnaires
were effectively collected and analyzed. The collected data was analyzed by SPSS version 22
using descriptive statics and multiple regressions. Descriptive research design was deployed
to describe what the situation looks like whereas correlation analysis was used to show the
relation between dependent and independent variables. Hence, all independent variables
have positive relationship or correlation with the dependent variable of attraction and
retention. Based on the result of multiple linear regression variables like continuous feedback
and recognition, management style, the nature of the work and opportunity for learning and
career development have positive and significance effect on the management effectiveness of
attraction and retention of the millennial work force. Finally conclusions have been dawn
based upon it recommendations have been forwarded.
Description
A thesis submitted to Addis Ababa university college of
Business and economics in partial fulfillment of the
Requirements for the degree of masters of business
Administration
Keywords
Management effectiveness, Millennial workforce