The Effectiveness of Managing the Millennial Workforce in Commercial Bank of Ethiopia: the Case of Addis Ababa city Area

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Date

2019-06

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Addis Ababa University

Abstract

The work places of the contemporary organizations are dominated by the millennial workforces who are coming up with their own distinct needs, desires, characters and expectations. The old fashioned attraction and retention strategies of ‘one-size-fits-all’ would not be appropriate to the young workforce in today’s multigenerational workforces. This study examined the effectiveness of managing the millennial workforce in Commercial Bank of Ethiopia: the case of Addis Ababa City Area. After a deep review of theoretical and empirical sources a conceptual framework of the study has been developed and then five independent variables have been identified to meet the intended purpose of the study. A cross sectional survey of self-administered questionnaires was prepared to collect relevant information from randomly selected 258 sample participants. Among this 248 questionnaires were effectively collected and analyzed. The collected data was analyzed by SPSS version 22 using descriptive statics and multiple regressions. Descriptive research design was deployed to describe what the situation looks like whereas correlation analysis was used to show the relation between dependent and independent variables. Hence, all independent variables have positive relationship or correlation with the dependent variable of attraction and retention. Based on the result of multiple linear regression variables like continuous feedback and recognition, management style, the nature of the work and opportunity for learning and career development have positive and significance effect on the management effectiveness of attraction and retention of the millennial work force. Finally conclusions have been dawn based upon it recommendations have been forwarded.

Description

A thesis submitted to Addis Ababa university college of Business and economics in partial fulfillment of the Requirements for the degree of masters of business Administration

Keywords

Management effectiveness, Millennial workforce

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