Audience Satisfaction with Oromiatelevision Afan Oromo Programs
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Date
2011-06
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Addis Ababa University
Abstract
The study explores audiences' level of satisfaction on Oromia TV Afan Oromo
programs. It also examines why the audience watch TVO in line with their
program preference and content selection. In order to deal with the research
problems and related concepts, the researcher had referred different related
literature written on this topic. In relation to this different theoretical frame
works and models related to media satisfaction were revised.
Both qualitative and quantitative research methods were utilized in the study.
And two towns of Oromia regional state (Ambo and Adama ) were purposely
selected as study area. Besides editor and audience research department
workers were interviewed to make the study more reliable.
The findings, revealed audiences' level of satisfaction with TVO Aflin Oromo
programs is very low. They showed their dissatisfaction with the overall
services of the medium. But still the majority of the respondents prefer to view
this channel for the affection of the language. On the other hand when it comes
to program preference they preferred to view entertainment programs than
other issues. Besides they expressed their satisfaction with some programs like
Dorgadorge(Q&S) and daddaraaro(Oromia idol) programs .Likewise they stated
their dissatisfaction with TVO news and Ardaa marii (talk shaw) programs.
According to the result of the study,TVOromia Afan Oromo programs were unable
to satisfy their audiences by producing and transmitting programs that go with
the needs and interest of its audience.
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Keywords
Audience Satisfaction, Oromiatelevision Afan Oromo