Contribution of Ethiopian Airlines for the Growth and Development of Ethiopian Tourism
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Date
2011-06
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Addis Ababa University
Abstract
As transport is synonyms with travel and tourism, to be able to participate in tourism,
people must travel; to travel, people must generally have access to some form of
transport. Therefore, the evolution of various modes of transport has been integral to the
growth of tourism in general, while the development of air transport is a pre requisite for
mass market travel. This need has been met in the international context by developments
within the airline sector (Ann Rowe, 2002). The main objective of this research is to
understand Ethiopian airline contribution of touri sm sector that is, the pattern and trends
of Ethiopian in transporting tourists domestically and internationally, to assess the level
of tourist sati sfaction who were served by ET and, the opportunity and challenge the
airline faces while providing its service. In order to carry out the study, both primary and
secondary data was considered, the primary data collected through interview to
department specifically Passenger Market Development of EAL and key informants of
Marketing department of MOCT, a researcher completion questionnaire to accidental
tourists was also conducted to have information on their demand and to estimate the level
of their satisfaction with the service and facilities in using Ethiopian. Results indicate that
for international flights, most tourists took Ethiopian airlines and few with other flights
give different reasons for that price sensitivity of tourists was the dominant reason,
awareness on the good will of ET and their membership for sheba miles were also
account for their preference. Results also show there is a dissatisfaction of time schedule
flights and some repeated intolerable delays. The researcher has studied Et's contribution
and it concludes though the performance of Et is ahead of almost all other sectors in the
country, it has not yet exploit its potentials well in regard to tourism related activities.
And again its current contribution has to be understood, it has build tourist supply
capacities stimulating entrepreneurship and attracting investment by giving better
services. Building tourism supply capacities, stimulating entrepreneurship, and attracting
investment is its priority. In order to achieve these, there should be effective sectoral
policies and trade policies must be carefully formulated.
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Keywords
Ethiopian Airlines