Determinants of Internet Banking Adoption in Ethiopian
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Date
2021-05
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A.A.U
Abstract
The objective of the study is to investigate the determinants of internet banking adoption in Ethiopia. By combining TAM framework and additional four factors: perceived risk, HR, IT Infrastructure and Competitive pressure it is tried to investigate their influence on the adoption of internet banking service. The study used mixed research approach. The quantitative data was gathered from 358 respondents out of 400 distributed questionnaires for CBE, DB, and BOA customers. Meanwhile the qualitative aspect of the study used an in-depth interview with the selected bank officials and reviews different literatures which are related to the adoption of internet banking and supplement the overall research. The results reveal that Perceived usefulness, perceived risk; human resource and ICT infrastructure have a statistically significant influence on the adoption of internet banking. Moreover, the interview with the bank officials has confirmed the stated factors as a major challenge and they have also mentioned unbalances focus of top managements, not understanding the benefit, lack of customers’ awareness, lack of promotion, and cost of internet usage as the other key factors which are influencing the adoption. The study suggested that, banks can use two factor authentication modes to assure the safety and security and by providing a frequent training and conducting different workshops the bank can increase staffs understanding, upgrade their knowledge and improve staffs readiness
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Internet banking, Human resource and ICT infrastructure