The Role and Challenge of Ethiopia Sport Mass Media for the Development of Ethiopian Sport
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Date
2021-06-30
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Addis Ababa University
Abstract
The purpose of this study was to assess the role and challenge of Ethiopian sport mass media for the development of Ethiopian sport. To analyze the data both qualitative and quantitative method such as descriptive and frequency, standard deviation and percentage was employed .The qualitative data were analyzed as they were understand by the researcher. The data were collected through questionnaires and interview. By using purposive sampling method, EBC and Bisrat FM were sampled among 24 electronics sport mass media were found in Addis Ababa. Thus, the subjects in the study were 59 journalists were selected using census that works on Bisrat FM and EBC. One editor, two producers and a president of EJSA were selected from the 59 total target populations using purposive sampling technique. Study indicated that, sport mass media has a positive and significant contribution and role for the development of Ethiopian sport but not as much as needed and expected .This is in consequence of reasons such as, lack of material ,finance ,inadequate of professional journalist ,lack of willingness of behaving according to their profession ethics ,corruption ,lack of willingness of sport association in giving information and problem with implementing editorial policy were found in sport mass media. To overcome this problem ,the following recommendation have been forwards .This are improving the image of domestic sport ,identify the vital problem and suggest solution to these problem ,working with all stakeholders to solve the problem of resource ,promote adequate training to the professional ,strength interpersonal relation among professional and sport organization ,and journalist working hard on sport mass media should work to narrow the gaps on the implementation of editorial policy to develop the Ethiopian sport.
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Keywords
Sport, Mass Media, Sport Development