Evaluating public and private Journalists' Trust and perception in the Ethiopian Media Council
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Date
2024-04
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Addis Ababa University
Abstract
This research explores the level of trust Ethiopian journalists had in the Ethiopian Media Council (EMC), a self-regulatory body established in 2016. Utilizing a mixed-methods approach, a survey of 100 media professionals and in-depth interviews with 5 key informants from media houses and the EMC leadership were conducted. The study delves into journalists' perspectives on the EMC's perceived independence, enforcement capacity, and overall effectiveness.
Grounded in the concept of social responsibility, the analysis reveals significant concerns regarding awareness, independence, and enforcement capacity of the EMC among Ethiopian journalists. These concerns contribute to a lack of trust and hinder collaboration between journalists and the council. Journalists perceive a lack of independence in the EMC, leading them to doubt its ability to effectively address issues and resolve professional and ethical conflicts. Additionally, a considerable number of journalists remain unaware of the EMC's specific responsibilities and demarcation of power.
To cultivate trust and collaboration, it is recommended that the EMC prioritize engagement and communication, emphasizing transparency and clearly outlining and address its functions. Addressing the identified challenges through interventions and collaborative efforts between the EMC and journalists is essential to enhance the council's effectiveness and foster a health media environment in Ethiopia. Keywords: self-regulatory, trust, independence, enforcement capacity, effectiveness
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Enforcement Capacity, Self-Regulatory