The Effect of Corporate Social Responsibility on Banks’ Competitive Advantage: The Case of Bunna Bank S.C
| dc.contributor.advisor | Meskrem Mitiku (Phd) | |
| dc.contributor.author | Yonas Mekonnen | |
| dc.date.accessioned | 2025-04-08T08:19:20Z | |
| dc.date.available | 2025-04-08T08:19:20Z | |
| dc.date.issued | 2024-02-28 | |
| dc.description.abstract | The contemporary economic climate in a developing country is competitive due to globalization and technical advancement, necessitating a firm’s participation in CSR to maintain its competitiveness. Therefore, this study prioritized the contribution of these CSR stakeholders to the banking industry’s competitive advantage and examined the relationship between various CSR engagement dimensions (customer, employee, community, and environmental). The study used Simple Random Sampling with a framework of stratified sampling technique. The study employed correlation and regression analyses to explore the relationships between these variables and analyze their relationships. Additionally, hypotheses were formulated to demonstrate how the independent variables (customer, employee, community, and environmental) of corporate social responsibility impact the dependent variable of competitive advantage. To this end, a structured 5-point Likert scale close ended questionnaire-based survey was employed to collect data. Descriptive statistics also conducted in the research through the aid of SPSS 26th statistical tools. The findings revealed that different stakeholders of CSR (like customers, the community, employees, and the environment) had a positive impact on the elements that make a bank stand out competitively. Specifically, Bunna bank S.C is most focused on customer-related CSR, considering it the most crucial factor for their competitive advantage. On the other hand, they pay the least attention to CSR related to the environment. Therefore, it's suggested that bank employees should give more importance to environment-related CSR and incorporate it into the company's business operations. This could have a significant impact on the bank's competitive advantage, ensuring sustainable development. | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/5325 | |
| dc.language.iso | en | |
| dc.publisher | A.A.U | |
| dc.title | The Effect of Corporate Social Responsibility on Banks’ Competitive Advantage: The Case of Bunna Bank S.C | |
| dc.type | Thesis |