Assessment of Challenges and Prospects of Export Based Local Textile & Garments Manufacturing Company: The Case of Desta Garment Plc
| dc.contributor.advisor | Fesseha Afework (PhD) | |
| dc.contributor.author | Yonas Kifle | |
| dc.date.accessioned | 2024-03-12T08:50:47Z | |
| dc.date.available | 2024-03-12T08:50:47Z | |
| dc.date.issued | 2022-06 | |
| dc.description.abstract | The Ethiopian government's strategic plan includes the textile industry as one of its main sectors. The study used quantitative and qualitative research methods to examine the challenges and potential of an export-based local textile manufacturer in the case of Desta garment plc. The information was acquired using questionnaire. The target population was management consultants, project leaders, and project participants who worked on export marketing at Desta garment factory. Since the census technique of sampling was used, all marketing and management staff took part in the sample procedure. All 48 people in the marketing and management division were used as a sample by the researcher. The data was then analyzed using descriptive statistics in SPSS to find relevant facts and outcomes that helped produce conclusions and recommendations. As a result, given the nature and purpose of the study, a descriptive research study was chosen for this study. According to the study, a company's export success is influenced by its marketing mix strategy, management characteristics, management qualities, industry-specific related issues, and general export strategy. The findings of the study suggest that there are a number of issues that need to be addressed in order to improve. Despite the hurdles, there are chances that will positively impact the company's export performance in the future. The study is significant for researchers as it helps to improve the understanding of factors concerning with challenges and prospects of export on textile products. Key Words: Export Performance, Challenges, Prospects, Textile | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/2316 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa University | |
| dc.title | Assessment of Challenges and Prospects of Export Based Local Textile & Garments Manufacturing Company: The Case of Desta Garment Plc | |
| dc.type | Thesis |